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Why Solobo Won't Use the Term "Screen-Free"

Why Solobo Won't Use the Term "Screen-Free"

Why Solobo Won't Use the Term "Screen-Free"

Why Solobo Won't Use the Term "Screen-Free"

In the ever-evolving landscape of children's toys and activities, the term "screen-free" has become a popular buzzword. Many companies proudly market their products as promoting screen-free experiences, emphasizing the importance of unplugging and engaging in traditional play. However, at Solobo, we steer clear of this trend.

The Diverse Reality of Screen Use:

While the intention behind advocating for screen-free activities is often well-meaning, it inadvertently excludes a significant portion of the population—neurodivergent children. Neurodivergence encompasses a wide range of conditions, such as autism, ADHD, and various learning differences, and each child's experience is unique.

For many neurodivergent children, screens play a crucial role in their daily lives. For starters, Augmentative and Alternative Communication (AAC) devices serve as rich means of communication. Secondly, screens often become tools for self-regulation by providing a comforting and familiar outlet. (Just like many adults listen to music or podcasts while going for a walk, running errands, or simply relaxing.)

Neurodivergent Perspectives at Solobo:

At Solobo, our commitment to inclusivity is not just a marketing strategy; it's ingrained in our company's DNA. As neurodivergent business owners and parents, we understand firsthand the diverse ways that screens can positively impact the lives of neurodivergent children. Therefore, we recognize the importance of avoiding a one-size-fits-all approach.

Embracing Neurodivergence:

Rather than perpetuating the notion that screens are inherently bad, we aim to celebrate the diverse ways in which children engage with the world around them. For some, traditional toys and activities may be the preferred choice, but for others, screens serve as vital tools for connection, expression, and comfort.

Inclusive Play at Solobo:

Our toys at Solobo are designed with inclusivity in mind. We celebrate each child's unique qualities, recognizing that their play preferences may vary. By refraining from using the term "screen-free" in our marketing, we hope to send a clear message—we value and include all children.


In a world where inclusivity is more critical than ever, Solobo is committed to celebrating neurodiversity. By steering clear of the "screen-free" trend, we hope to create a space where all children feel seen, heard, and valued in their unique ways of play. After all, inclusivity begins with understanding and celebrating the richness of every individual's experience.